By Investopedia Updated March 23, — AAPL is one of the most widely recognized and popular companies the world over.
The Company sells its products worldwide through its retail stores, online stores and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers and value-added resellers.
In addition, the Company sells a variety of third-party Apple compatible products, including application software and various accessories through its retail and online stores.
The Company is committed to bringing the best user experience to its customers through its innovative hardware, software and services. Unique ability to design and develop proprietary hardware, software, applications and services Apple Inc. In other words, it creates a competitive advantage no other company can match.
Their brand recognition is supported by its vast product ecosystem.
Moreover, Apple has a reputation of developing highly innovative, well designed, and well-functioning products, as well as for delivering a great customer experience and sound financial performance.
The company has been able to achieve such strong brand recognition and reputation through its strong advertising and marketing capabilities.Apple’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative design.
Apple Inc.’s success is linked to the ability to use business strengths to overcome weaknesses and threats, and to exploit opportunities in the industry environment. A SWOT analysis of the company gives insights on the strategic actions of the business, especially in maximizing its growth based on its strengths and opportunities.
- Unit 1 Case Analysis: Apple Inc. GB Strategic Human Resource Management About “Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses.
PEST Analysis To gain an understanding of Apple’s business potential, direction of operation and to know situation of future market, we will use PEST analysis.
5 Political Factors There are many problems which cannot be controllable by the company such as; geopolitical uncertainties, war against terrorism, authority to work and health.
Apple is set apart from its competition by its combination of hardware and software, by the content gate-keeper strategy embodied in iTunes, and by their successful retail strategy.
While there are many other reasons in the company’s history for their success in recent years, these are the dominant themes of their astounding success.
Most recently, the company focuses on affordable consumer computer products.
One of HP's strengths is its broad, global presence, making it a particularly strong Apple competitor outside the U.S.