Model Forest as framework for multi-stakeholder cooperation and regional governance.
What kind of analysis will you need to do in preparing for that meeting? Local managers resisted the surfacing of new products based on the possible negative impact on local profit. Ideally, this would also support product development throughout Asia and other parts of the world.
Ram also predicted China to be the second largest market in the world for upscale beauty products 2. Why or why not? There is already the foundation of Japanese innovation with Lipfinity and a good brand image in Japan.
However, there are a few things to think about before making the leap into global branding. The pros outweigh the cons and SK-II definitely has the potential to become a recognizable brand in the worldwide market.
What benefits do you expect to gain? What risks do you see? Because of this success, the management was encouraged to begin expanding into three market options including Singapore, Malaysia and South Korea.
Paolo DeCesare had three options to recommend. They built showrooms and staffed them with beauty consultants. It is predicted to become one of the largest markets in the world. They usually only apply a one-step program and have only recently started to switch to a three-step process.
So, the seven-step application of a product might appear tedious to a customer. China also has the reputation for selling counterfeit products. The market is flooded with copies of upscale products, which causes increased costs for import taxes.
Brand awareness in Europe historically shows to be costly due to television and print ad prices. Keep in mind that the cost of a market expansion might be more than diversifying, or creating, a product. The basics of the product can be revised by adding different options: Japan has a rich market where SK-II shows success.
However, trends from the past few years show the growth rate has atured. Therefore, a brand restructure may not garner attention from its customers. The Chinese market promises a significant potential for profit, being that the brand is already well received in similar regions of Hong Kong and Taiwan.
The affluent Chinese consumers could likely share a similar outlook regarding skin care. However, a failure in the Chinese market would discourage future managers from suggesting brands or product lines for globalization.
They might ignore other opportunities that could be utilized somewhere else, and now only focus on products that match Japanese consumers. This could deny the company of highly skilled personnel that could have been utilized in bringing new and innovative products.
How should he implement your recommended option? How will you manage it? Because there are many low-priced and counterfeited products in China, SK-II will need to build strong brand recognition.
The brand positioning should be clear to the targeted consumer market. But, by taking advantage of inexpensive personnel costs it will help to cut down on administrative expenses.
A change in processes from the traditional will also be necessary. By adding a performance based pay component would allow an incentive for staff. Also, Jager attached a stock option to all employees for extra motivation.
Maybe the most important, and dramatic, change would come from a shift in responsibility of profits from seven individual global business units to only four regional organizations. As stated, the O implementation caused a great deal of disruption in organization and management detail, but the focus has now been shifted from the local area to the global playing field.
The change will require aggressive measures from staff and management. The structure needs to work across all worldwide operations. Employee communication is essential.Contacts. Secretariado do Curso de Erasmus Mundus MEDfOR.
Catarina Tavares. [email protected] A/C do Professor José Guilherme Calvão Borges. [email protected] Other related Links. As Paolo De Cesare, the factors need to consider before deciding what to recommend in the SK-II presentation to the global leadership team (GLT) are: 1) This is P&G’s first-ever proposal to expand a Japanese brand worldwide%(34).
Port Manteaux churns out silly new words when you feed it an idea or two. Enter a word (or two) above and you'll get back a bunch of portmanteaux created by jamming together words that are conceptually related to your inputs..
For example, enter "giraffe" and you'll get . IBSM Case9 Group No.4 (1) How the organizational changes including culture, processes, and structure of O affect SK-II’s financial and operational status?
1. As Paolo DeCesare, what factors do you need to consider before deciding what to recommend in your SK-II presentation to the global leadership team (GLT)? P&G Japan: the Sk-II Globalization Project.
1 - P&G Japan: the Sk-II Globalization Project introduction.
As Paolo DeCesare, what factors do you need to consider before deciding what to recommend in your SK-II presentation to .